ABOUT

At The Creative Branch, our evolution has been shaped by client challenges, technological advancements, and a relentless desire to improve. Over time, we’ve added new skills and strengths to our offering, continually honing our craft. But like most businesses, we reached a point where we needed to take a step back and reflect on our own identity. It wasn’t about shedding our past, but rather about reviewing our history, our skills, and our portfolio (one we’re still very proud of).

THE CHALLENGE
Our brand refresh wasn’t driven by a desire to create flashy portfolio pieces for ourselves. Instead, it was about recognising that, while we’ve always been the creative backbone for our clients, we’d neglected our own brand’s evolution. The old adage about “cobblers wearing the worst shoes” rang true for us as we looked inwards. In early 2024, we took a dose of our own medicine and asked ourselves: what defines us today, and how can we craft a narrative that speaks to both the present market and future possibilities?
We realised the challenge was to capture our maturity, our zest for innovation, and our commitment to being a trusted partner for our clients, all while staying true to our core values. It was time to practice what we preach, evaluating our learned wisdom and crafting a brand that reflects who we are now.

THE SOLUTION
Values-led rebrand
We started with our values, while all six are important, two truly encapsulate us: Creative to the Core and Individual Together. These values became our guiding principles, helping us shape a new brand identity that balances innovation with collaboration.

Reflecting history and innovation
This wasn’t about discarding our past but weaving our history, skills, and portfolio into a fresh narrative. We needed an identity that reflected our long-standing expertise while embracing today’s market and tomorrow’s possibilities.

Typography and flexibility
A mixture of typography became our visual metaphor for individuality working in concert. This flexible typographic system doesn’t rely on time-consuming graphics but is adaptable across various touchpoints, whether it’s a wall poster, client presentation, or branded merchandise. The logic is simple yet powerful, allowing for endless possibilities that stay true to our brand essence.

Refreshing the colour palette
In our previous identity, colour was a major signpost for our services. While we didn’t want to lose the vibrancy, we also wanted more flexibility. We introduced a new palette—six colours for six values—and used them freely rather than assigning them rigidly to specific services, allowing for a more dynamic and playful approach.

Photography and storytelling
We partnered with one of our favourite photographers to capture the colourful characters behind The Creative Branch. These portraits bring an authentic and personal touch to the brand, showcasing the people who power our creativity and innovation.

THE OUTCOME
The Creative Branch’s refreshed identity blends history, wisdom, and forward-thinking creativity. It honours our heritage while confidently positioning us to tackle the future. The new brand captures our maturity, innovation, and unwavering commitment to being the creative branch for our clients.

By focusing on typography, flexibility, and colour, we’ve created a system that reflects our individuality and collective strength. This refresh wasn’t just about modernising our look—it was about crafting a narrative that speaks to who we are today and where we’re headed tomorrow.

Whether we’re in the boardroom delivering strategic solutions or in the studio experimenting with new ideas, our brand reflects our core values: Creative to the Core and Individual Together. This refresh reminds us—and our clients—why we’re in the game and why we’re always pushing for more.