ABOUT

OVERVIEW
With the new iTek identity in place, the website gave us the opportunity to bring the whole idea of People-powered technology to life online.
The aim was to create a digital presence that showed the breadth of iTek’s technical knowledge and services, without losing the warmth, personality and straightforward approach that make the business what it is.

THE CHALLENGE
There’s a lot to talk about when you provide IT support, security, communications, cloud hosting and infrastructure, and it would have been very easy to fill the website with technical terminology.
But most businesses don’t want to become IT experts. They want technology that works, advice they can understand and someone they trust to call when it doesn’t. The challenge was to communicate iTek’s technical expertise clearly, while making the experience feel like dealing with the team themselves.

THE APPROACH
We carried the personality of the new brand throughout the website, combining bold typography, playful messaging and original photography with content written for people rather than IT departments.
The real iTek team appear throughout. These are the people answering the phones, solving problems, visiting clients and keeping businesses running, so it made sense that they should be a visible part of the digital experience too.
The same thinking continued into social and digital content, giving iTek a recognisable voice and visual style wherever customers come across the business.

THE DELIVERY
We designed and built a responsive website bringing together iTek’s services, people, expertise and client stories, with clear routes through the content and easy ways to get in touch with the team.
Alongside the website, we created a digital design language that could continue across campaigns and social content, giving iTek a consistent presence without everything having to look or sound the same.
It all comes back to the same idea that started the brand project: good technology matters, but it’s the humans behind it who make the difference.