ABOUT

THE CHALLENGE
Whitby & Co, established in 1961, are highly respected agents, distributors, and wholesale experts specialising in bringing global brands into the UK marketplace. Their strength lies in understanding each brand, building lasting relationships, and pairing with the right retail partners.
When they secured the UK distribution rights for BrüMate, a fast-growing US drinkware brand known for its stylish insulated products, the challenge was to successfully introduce BrüMate to UK consumers while maintaining brand consistency and building a direct-to-consumer (B2C) presence.

THE SOLUTION
We partnered with Whitby & Co to create a B2C website tailored to BrüMate’s UK launch. The site was designed to reflect the strong identity of the US brand while being optimised for the UK market, ensuring a seamless shopping experience for customers. This included:
Developing an ecommerce platform that captured BrüMate’s bold, lifestyle-driven design.
Aligning product presentation with the existing US branding while adapting content for UK audiences.
Ensuring scalability so Whitby & Co could manage sales growth as BrüMate gained traction.
Providing the infrastructure to connect Whitby & Co’s wholesale expertise with a consumer-facing digital channel.

THE OUTCOME
The new BrüMate UK website allowed Whitby & Co to launch the brand directly to consumers with impact, expanding their portfolio and strengthening their reputation as experts in bringing international brands to the UK. BrüMate entered the market with a strong digital presence, enabling brand awareness, consumer engagement, and sales growth from day one.