ABOUT

LetMeStay is a holiday letting company founded by Trevor and Craig, who have lived in the Lake District since 2012. Their deep love for the location, landscape, and community inspired them to create a business that offers unforgettable stays in the Lake District and Yorkshire Dales and removed the headache of OTA management from small property owners. With years of experience in hospitality and holiday home management, they have now built a portfolio that boasts some of the most unique and individual properties in the north of England.

The Challenge

Challenge:
The Business required a new name and identity that conveyed the ethos of their owners. The goal was to position LetMeStay in the accessible mid-market segment, highlighting quality and exceptional service while making it clear they could exceed customer expectations.

As a start-up with a limited budget, the brand needed to be personable, straightforward, and easy to apply. The web platform also had to facilitate easy searching and filtering of properties for visitors, with a simple content management system (CMS) for Trevor and Craig to manage bookings efficiently.

The Solution

Naming and Brand Identity:

The name "LetMeStay" was crafted to be direct and approachable, quickly conveying the purpose and ethos of the business. A clean and simple illustrative style was chosen to reflect the straightforward and personable nature of the brand. This approach ensured ease of application across various media and maintained a cohesive look that resonated with a broad market.

Messaging and Tone of Voice:

Personable and straightforward, the tone of voice was developed to be direct, open, and friendly, making LetMeStay feel accessible and reliable to potential customers.
Messaging emphasised exceptional service levels and the unique, individual properties in their portfolio, positioning LetMeStay as the holiday letting company of choice.

Web Platform Development:

The website was designed to facilitate easy searching and filtering of properties, ensuring a smooth user experience for visitors. A straightforward CMS was implemented for Trevor and Craig, allowing them to manage the website and bookings efficiently without technical hassle.

An online booking system was integrated to streamline the reservation process for guests, enhancing overall convenience and satisfaction.

Outcome:
The LetMeStay brand and website successfully positioned the company as a reliable and high-quality option for holiday lettings in the Lake District and Yorkshire Dales. The clean visual identity and direct messaging resonated with a broad market, while the user-friendly web platform made it easy for visitors to find and book unique properties. The implementation of a simple CMS enabled Trevor and Craig to manage their business efficiently, ensuring they could maintain their high standards of customer service.

LetMeStay now stands out as a personable and straightforward holiday letting company, committed to providing exceptional experiences and unforgettable stays.