ABOUT
The Big Safari Company, renowned for delivering unparalleled travel experiences that create lifelong memories, wanted a distinctive brand and digital footprint. The goal was to create a standalone brand identity that communicates the excitement of their bespoke safari adventures, distinct from, yet harmonious with, their broader business ecosystem.
This project was centred on crafting a brand with a web presence that mirrors the exclusivity and personalised nature of The Big Safari Company's offerings. The approach involved weaving a compelling brand story that captures the allure of adventure and the transformative impact of their safaris. Through strategic design and content, the new brand identity aimed to resonate with both new and existing clients, driving engagement and reinforce the company's position in the luxury travel market.
Key elements included a stunning website with intuitive navigation, rich storytelling through immersive imagery and narrative, and a user experience designed to a sense of excitement. The online platform was conceptualised to be not just an informational hub, but a gateway to the exotic, inviting potential travellers into the heart of adventure, facilitating easy exploration of safari options, and streamlining the booking process.
In essence, the brief called for a holistic brand and web development strategy that aligns with The Big Safari Company's core values of luxury, adventure, and personalised service, ensuring that every digital interaction is an extension of the unforgettable journeys they curate.
Back to Hello adventure project
Liz Duncan
Marketing Manager, The Creative Branch
United Kingdom
Will Butterfield
Project Manager, The Creative Branch
United Kingdom
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom