ABOUT

Berry Useful is now a go-to for hand-picked outdoor and home accessories, perfect for camping, cooking, gardening, or exploring. Part of the Whitby & Co family, a trusted UK trade distributor since 1961, Berry Useful launched in 2021 as an online retail haven. They team up with top brands to bring you the latest must-have products for every lifestyle.

THE CHALLENGE
The company needed a B2C name, brand, and platform that radiated quality, energy, and personality. Our goal was to spotlight the curated nature of our product range and the lifestyles they enhance - drawn from years of experience working with top brands.
The new brand also required a way of unifying image styles from multiple suppliers of product photography.
As a primarily online brand, the business needed a robust web platform to support eCommerce from launch and as it grew. Additionally, it required tools to support digital marketing activities with flexible creatives and engaging messaging.

THE SOLUTION
Naming and Brand Identity
"Berry Useful" was chosen to underline the hand-picked nature of the product range, evoking a sense of care and attention to detail.
A fun and engaging vibrant colour palette was created to reflect the energy and personality of the brand. The palette ensured a lively and inviting look that appealed to a broad customer base.
An informal serif typestyle was selected to convey personality and informality while combining maturity and quality, aligning with the brand's ethos.

Visual Elements
A cohesive image style was developed to ensure product photography from different brand suppliers could work together harmoniously. This approach maintained a consistent look and feel across the website and digital marketing campaigns.

eCcommerce
A robust and user-friendly eCommerce platform was implemented, enabling customers to easily browse, select, and purchase products. The platform also facilitated seamless inventory management and order processing.

Digital Marketing
A comprehensive digital marketing strategy was established to promote Berry Useful across various online channels. This included social media marketing, email campaigns, and search engine optimisation (SEO) to drive traffic and increase sales.

THE OUTCOME
The new Berry Useful brand and website successfully conveys the fun, quality, energy, and personality. The vibrant colour palette and cohesive image style created an engaging and visually appealing online presence. The informal serif typestyle added a touch of personality while maintaining a sense of maturity and quality.

The eCommerce platform provided a smooth and enjoyable shopping experience, and the ongoing digital marketing efforts helped to establish Berry Useful as a go-to destination for outdoor and home accessories. By effectively combining strategic naming, visual identity, and digital marketing, Berry Useful now stands out as a vibrant and reliable brand that enhances customers' lifestyles with carefully curated products.