ABOUT

Richard wanted to engage a wider, more mainstream audience with Ombar’s mission to change the way people see chocolate. We needed to bring joy to the brand and build from the existing logo and pack design (which were not in-scope to change).

We developed the idea of ‘super chocolate’ to encapsulate the brand’s many benefits and position Ombar as the champion of better chocolate for people and planet. From here, we built a personality-filled, purposeful brand world including a complete revamp of the website. Conversions increased +45% after launch.

AWARDS

Transform Award Silver

MADEIT CREDITS

Who liked - Helping Ombar create a purpose-driven brand world

Back to Helping Ombar create a purpose-driven brand world project