ABOUT
Exton Park, a 60-acre single-estate Hampshire vineyard, has been a pioneer in English sparkling wine since 2011. With an impressive library of reserve wines, the team introduced Reserve Blend in 2020 – a non-vintage range and the embodiment of Exton Park’s signature style.
In preparation for a series of very exclusive limited releases over the coming years, we were entrusted with developing both the brand and visual architecture systems. It involved defining the ranges, their hierarchies and the contribution each one makes to master brand values. We also established the aesthetic principles for each range, exploring their relationship with Reserve Blend and establishing how the portfolio fits together as a family.
We have gone on to design the first expression – the 2014 Blanc de Blancs – which showcases Exton Park’s unique Hampshire terroir and the synergy between grower and wine maker. Followed by '60 Below', the same 2014 Blanc de Blanc aged at 60m below sea level off the coast of Brittany.

Back to Exton Park Vineyard: defining the brand & visual architecture systems project