ABOUT

In my role as copywriter at Carphone Warehouse I created a new blog. When I arrived at the company there was little content marketing, which meant it was hard to engage customers or drive SEO value.
I took it upon myself to find a way to develop a content site on a tight budget that could provide people with clear information that they wanted and needed, improving engagement with the brand. By creating a content strategy that targeted common problems that Carphone Warehouse was expert in, it was also possible to boost the brands SEO standing.
The strategy to focus on problem-solving and simplifying complex technology drove growth. Within two years we were attracting 120,000 unique visitors a month - 90% of which were arriving through natural search.