ABOUT

THE CHALLENGE
Following the success of the Charity's Annual Review in 2015/16, they didn't want to let down their readers the following year. The challenge was to create an Annual Review that captured the Charity's year in a creative and innovative way and to reflect a year of implementing new ideas and putting plans in place for future impact.

THE SOLUTION
"A taste of The Brain Tumour Charity." We used coffee as a metaphor to represent both the energy of the Charity, their unique approach and building the foundations of new exciting projects during the year. We wanted to give something back to The Brain Tumour Charity's audience and make the Annual Review an experience, rather than simply a review of the year. We teamed up with 200 Degrees Coffee, who created and donated a unique blend of coffee exclusively for The Brain Tumour Charity. We also created a video to summarise the year's achievements.

I project managed and art directed the project, leading a team of two designers and a video producer, as well as being in charge of print and production (on a very tight budget!) and main liaison with 200 Degrees.