"Historically, the Renault Clio has been known for the strong storytelling in its advertising, particularly the lighthearted tale of Papa and Nicole, which ran over a series of ads in the 1990s. For this new campaign, Publicis.Poke wanted to return to this narrative approach, but through a contemporary love story.
Set to a new, melancholic version of Oasis’ song Wonderwall, the ad tells the tale of two girls who meet on a French exchange at school and remain friends, before later falling in love and raising a family together. In the backdrop, the ad traces 30 years of the Clio via different versions of the car."

Date created: November 2019 2019-11-01T00:00:00+0000
Date published: 15 January 2021 2021-01-15T11:54:15+0000


  • Renault UKClient
  • Abby FoxAccount Director
  • Academy FilmsProduction Company
  • Calvin LyonStrategist
  • Colin ByrneCreative Director
  • Colin HicksonAgency Producer
  • Dulcie KellettProduction Company Producer
  • Frederic PlanchonFilm Director
  • Luis AlmauSound Engineer/Designer
  • Luke CoxOther
  • Parv ThindSound Engineer/Designer
  • Publicis•PokeAgency
  • Rob ButcherCreative
  • Sam Rice-EdwardsEditor
  • Simon CooperProduction Company Producer
  • SoundtreeSound Company
  • Stephane FontaineD.O.P
  • Stuart PondBusiness Director
  • Tom GenowerCreative
  • Wave StudiosSound Company
  • * MPCPost Production Agency
  • * Creative Circle
  • * The Assembly RoomsEditing House
  • * Joss HaynesProducer
  • * Dave MonkExecutive Creative Director

The French Exchange


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