ABOUT

The Routes into Rail initiative was looking to redefine the concept of a career in rail with a dynamic and energetic approach that spoke to a new audience.

The National Skills Academy for Rail approached us to create a new brand identity for their Routes into Rail recruitment initiative.

It was vital that it would open up new conversations about a career in rail to both a younger and mature audiences.

As part of the re-branding project we also created a series of dynamic illustrations and animations that visually emphasised the opportunity of working in the rail industry in an exciting and engaging way.