ABOUT

Winters Brewing Company wanted a new brand identity to future-proof its business and increase its share of the craft-beer market.

The owners of this award-winning, family-run brewery approached us with an open brief: Develop the brand and widen its appeal to a younger market.

Hence, Mr Winter's Beers was born. The name is a play on the father-son relationship behind the company, while the visuals emphasise that brewing is in its DNA.

As part of the branding project, we created two distinct product ranges: One standard and one limited edition. The limited-edition range packs a real punch on the shelf, thanks to labels illustrated by students at Norwich University of the Arts (NUA).