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As a B2B business, ERA needed a designated platform for domestic users, under its ERA Protect brand. Having recently launched its new smart product suite, known as Ecosystem, ERA wanted to target penetration within an audience of consumers renovating their homes, predominantly in the 30-55 age bracket.

They briefed The Armoury to create a new site for them to help them grow their brand, and which would enable users to build their own custom package of equipment through a modular experience. The site also needed to give customers a full understanding of the products and benefits, while demonstrating ERA's expertise and heritage in the security industry.

We launched the ERA Protect store on Shopify 2.0 using our bespoke theme 'Flux', giving the brand a platform they could add to over time as customers build up their suite of smart security products and accessories. We used custom illustration to bring an element of fun to the brand, creating an emotional connection with customers as they browsed what is a predominantly technical site. Additionally, the site integrates seamlessly with Klaviyo, enabling ERA to grow and engage with their database of end users through email marketing.

Since launch, the site has achieved a GTMetrix grade A rating, thanks to the streamlined theme and improved site speed the Shopify 2.0 platform delivers.

Founded in 1838, ERA is an innovative designer of locks, handles, hinges and security systems, and is known as a key authority within the security industry for installers, locksmiths and the police.