ABOUT

Sustainable eyewear start-up Coral Eyewear were looking to launch their brand into a niche marketplace for Luxury sustainable style. They faced a challenge to position themselves with resonating messaging for their audience.

Coral Eyewear create luxury planet positive eyewear using recycled ocean plastic and focus on designing circularly to minimise their environmental impact.

We worked with the start-up to create a sophisticated brand launch campaign and brand guidelines, including a photography direction. We deployed the collateral across all print and digital media channels, including brochure, site, email, and social automation.