ABOUT

Design-focused home accessories brand, Block Design, well-known in the interiors market for their iconic peg board, asked The Armoury to deliver a new website that would grow their brand among consumers. Having launched in 2000, the majority of their business was via wholesale, predominantly to independent retailers and art and design-focused gift shops. Their existing VisualSoft store was originally developed to sell direct to end-user, however the platform was limiting their ability to scale in the consumer market.

We migrated their store to Shopify 2.0, which would allow Block to better showcase their product range including simple-to-shop bundles, as well as support an improved, dynamic mobile commerce experience for the user.

As part of the brief, Block wanted to better communicate the personality and authenticity of their brand and products, and our team delivered a more intelligent, cleaner design aesthetic, more representative of their Scandi influences, using colour and bold shapes to highlight the brand's strong design creds.

Since launch, the migration and redesign immediately translated into improved perforance, with a GTMetrix Grade A rating and a conversion rate uplift of 20% (versus the same period the previous year).