ABOUT

Luxury accessories brand, Black, approached The Armoury to refresh their Shopify site and bring it 'up to speed'. The brief was to simplify the customer buying journey, and better reflect their niche, premium credentials through design while maintaining connection with their existing loyal customer base and improving their GT-Metrix speed score.

Using our own bespoke Shopify 2.0 theme, 'Flux', we crafted a new site that established the brand's story and high-quality at its heart, while highlighting their range of luxury bestsellers with a simplified flow to purchase.

Since launch, the site's performance has also increased significantly, with +35% in store conversion rate, +13% increase in average order value and +40% increase in total sales value (compared with the same period YoY).

The real accolades have come directly from their own customers with one loyal commenting, "It’s beautifully spaced, clean and so easy to navigate. The pictures of the items are so much clearer and it’s a joy to use."