ABOUT

Founders, James Boulton and Richard Savelli, had partnered up on their new business, under the working title Boulton and Savelli. They were looking for a new name that would stand out from the crowd, and feel modern yet reliable, in a sector that can often feel quite traditional.

After an immersive workshop, and inspired by the consultancy side of the business, the name ‘Morro’ was chosen as short for ‘tomorrow’, to manifest consistency and aspiration.

We designed the brand to feel reliable and organised, with a confident yet minimal look and feel. The new logo is modern and represents Morro’s satellite approach to client partnerships – always there when needed.

As with the logo, designs for the website and other branded collateral was shaped to be approachable and recognisable. Line grids and symmetry became the main theme, representing measurement and structure.