About me

Without good writers, businesses wouldn't succeed.

Hi​, I'm Thato Maseloa

I spent the first 18 years of my life knowing I'd become a doctor, then 1 night, it all changed.

7 years, 1 degree change, a BA, a few character-developing milestones, and some inspirational people later, I've got one hell-of-a story to tell.

For now, welcome to my world of weird, wonderful, and sometimes woeful stories.

Today, I am a Strat-driven Copywriter, ​Content and Ux Writer with years of ​experience in writing for advertising, ​marketing and brand building. I work with various clients across ​various industries, including retail, tech ​and HR, creating content for diverse ​target audiences, generating leads and ​building brands.

Professionally, I'm a strategic creative driven by learning, sharing stories and transforming the businesses of the clients I serve.

Personally, I'm just a boy who's stubbornly confident that I will succeed. (I also love cooking, soccer, and making people think.)

Words make the world go round.

We think, speak, negotiate and enact change with the words we read, write and say, and as writers, we're responsible for using our ability and skill to drive the world towards a better future.

In 2021 I started working at Flance Directive Creators as a Junior Content Writer, where I moved to Mid-level and now to Content Team Lead.
It's been a crazy ride, and I've been fortunate to work with passionate and inspiring individuals.
I love what I do!
I learn something every day!
And I'm growing with every encounter.

But my story's just begun, and you're now a character. Connect with me, and let's write the next chapter together.

Or, if you'd like a little help telling your story, don't hesitate to reach out because, without good writers, businesses would not succeed.

Skills

Advertising, Content Management, Copywriting, Digital Marketing, Social Media

Sector Experience

Advertising, Brand Management, Branding, Communications, Digital (SEO, PPC, SEM...), social media