ABOUT

The brief was to present Design It Yourself Gift Baskets as the go-to destination for premium, customizable gifting—while keeping the experience warm, approachable, and easy to navigate. The site needed to support multiple shopping styles (curated, theme-based, and fully custom), highlight seasonal trends, and build immediate trust with both individual and corporate buyers. A major goal was reducing decision fatigue while still showcasing the brand’s depth, creativity, and personalization options.