ABOUT

The Body Shop decided to relaunch the Animals in Danger range. A crucial campaign initiative by The Body Shop to raise awareness of the plight facing critically endangered animals.

The brief required a complete redesign of the concept with a younger target audience in mind. The resulting design combines highly stylised animal icons in bright colours to achieve a bold, striking look. The same graphical theme being applied both directly as a surface print onto a range of selected products and used extensively in all related packaging.