The handbook explains how senior leaders within large organisations can empower their colleagues to 'lead without title'. Nurture a culture where leaders without title step up through coaching and feedback.
The brief required the handbook to have the feel of a personalised notebook. Bursting with illustration, it would have an organic and hand rendered feel, with drawings, doodles and hand written notes complimenting the printed text, with the main theme being personal growth.
Accompanying the book were a set of '30 Day Challenge' cards to be used in conjunction with the book helping to promote the behaviours, rituals and practices needed to 'lead without title'.