The News:

In 2013, car manufacturer Hyundai released a controversial ad in Britain highlighting how environmentally friendly the IX35 crossover was. This was illustrated by depicting a failed suicide attempt when a man in his garage tapes a tube to his muffler, which is then extended into the car’s window. Due to the fact that the IX35 produced only water emissions, not noxious gases, the video was intended to be humorous. The television spot, which was created by the company’s in-house team, Innocean, and dubbed “pipe job,” received the kind of reaction you would expect from a televised suicide attempt.

Behind the News:

Hyundai ultimately had to apologize for the botched attempt at humour and stated that, “We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing.”