ABOUT

Rokit Vintage regularly has a large inventory of vintage military uniforms. Although, sales were beginning to drop towards the end of the year. I was tasked with art direction of the Battle Cry campaign. The objective was to style a shoot of military wear that would appeal to out customers and increase sales. Alongside the photoshoot, I was asked to create complementary printed merchandise and a stylised Z-Mags page.

For the styling I hand picked all the garments, styled them on the model and worked closely with the photography team to ensure we got the shots needed. I then designed the additional printed and digital creative assets.

After the release of the collection, sales went up by 100% for the first three weeks. Gradually the sales slowed towards the spring period, but by then we had already sold a vast amount of out inventory.