ABOUT
According to the United Nations Industrial Development Organization Next to the oil industry, leather is one of the most polluting production sectors in the world. Could the green answer to leather be found on pineapple leaves? Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2. To make a change. Dole, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce Piñatex® A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste.
AWARDS
Cannes Lions
MADEIT CREDITS
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DOLE SUNSHINE COMPANY + ANANAS ANAMClient
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AgostoMusic Company -

Ana LinsCopywriter -

Ana LinsCopywriter -

Camden ElizabethAgency Executive Producer -

Camden ElizabethDirector -

Charly GarciaSound Designer & Sound Mixer -

Claudia IncioMusic Supervisor -

Claudia IncioMusic Director -

Gian Carlo LanfrancoChief Creative Officer -

Giancarlo RodasCreative Director -

Giancarlo RodasCreative Director -

Greg CollinsCreative Director -

Jose Jesus PachecoAgency Editor -

Jose Jesus PachecoEditor -

L&CAgency -

Lanfranco & CordovaAdvertising Agency -

Rolando CordovaChief Creative Officer -

Suitcase ProductionsProduction Company -

Nicolás López BravoEditor -

Cannes Lions Winners 2022 -

Tescia DeákCreative Director