Tescia Deák Creative Director

ABOUT

Every year, over 2.5 million tonnes of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every tonne of pineapples harvested, 3 tonnes of leaves are wasted, and when left to rot, they can create methane emissions over 20 times more harmful than CO2. To make a change, Dole, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce Piñatex – a vegan, cruelty-free and sustainable leather alternative, which is made from the fibre of pineapple leaves that would otherwise go to waste.

MADEIT CREDITS

  • Ananas Anam, Dole Sunshine CompanyClient
  • Ana LinsCopywriter
  • Camden ElizabethAgency Executive Producer
  • Charly GarciaAgency Editor
  • Claudia IncioMusic Supervisor
  • Gian Carlo LanfrancoAgency Executive Producer
  • Giancarlo RodasCreative Director
  • Greg CollinsCopywriter
  • Jose Jesus PachecoAgency Editor
  • Lanfranco & CordovaAdvertising Agency
  • Rolando CordovaChief Creative Officer
  • Suitcase ProductionsProduction Company
  • * D&AD
  • * Nicolás López BravoAgency Editor
  • * Tescia DeákCreative Director

Piñatex

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