About me

I'm a creative catalyst, brand alchemist and strategic storyteller with over 30 years of experience shaping brands across borders. My journey spans from Johannesburg to Lisbon, from art school to ad agencies, from corporate giants to daring startups. Whether I'm shaping global campaigns or mentoring creative teams, my work is grounded in bold ideas, cultural insights and the power of purposeful visual communication..

I've led creative at top agencies like TBWA and KSDP Pentagraph, co-founded boutique studios including Visual Intelligence and Brand Republica and built brands that connect deeply with today's fast-evolving audience. I enjoy blending strategic vision with hands-on design expertise, having worked across sectors, markets, and mediums — from high fashion and tech to packaging, digital and experiential. Clients have ranged from blue-chip corporates to boutique brands across hospitality, wellness, natural health, food and wine, legal, fashion, sustainable, urban and architectural.

I thrive in collaborative teams and environments — sharing ideas, pushing creative boundaries and delivering sharp, often unexpected creative solutions.

My creative philosophy

Skills

Brand / Logo Design, Brand Stategy, Branding, Editorial Design, Email Design, Event Design, Exhibition Design, Experience Design, Graphic Design, Icon Design, Interface Design, Packaging Design, Pattern Design, Point of Sale Design, Print Design, Project Design

Sector Experience

Accounting & Finance, Brand Management, Branding, Communications, Environmental Health, Healthcare, Hotels & Resorts, Information Technology, Marketing, Packaging, Retail, Sales / Business Development