Teresa Creative Director

ABOUT

NAS Group Branding

Overview:
Our project with the NAS Group—comprising NAS Charity and NAS Consultancy—aimed to create a compelling brand identity that resonates within the mental health charity space while incorporating an artistic vibe to engage and attract their audience. This comprehensive branding package included Brand Strategy, Identity Design, Social Media Design and a few marketing assets.

Client:
NAS Group, NAS Charity, and NAS Consultancy

Story Behind the Name:
The name "NAS" is derived from the Arabic word "nas" (نَاسٌ), meaning "people" or "human beings." This name beautifully encapsulates the essence of NAS Group’s mission—to promote well-being through creativity and culture. Inspired by this meaning, we crafted the iconography and art direction to celebrate humanity at its core.

Challenge:
The primary challenge was to develop a cohesive brand identity that fits well within the mental health charity sector and effectively communicates the dual nature of NAS Group. We needed to solve the brand hierarchy and ensure both NAS Charity and NAS Consultancy were distinctly represented while maintaining a unified brand presence.

Process:

Strategy Session: We initiated the project with an in-depth strategy session to establish the brand's foundations. This included defining the core values, mission, and vision of NAS Group.

Brand Hierarchy Development: We created a sub-branding system that is flexible and allows for future growth. This system clearly distinguishes NAS Charity and NAS Consultancy while maintaining an overarching brand unity.

Visual Language Creation: We developed a unique visual language, including the photography art direction, to ensure the brand feels human, creative, and timeless.

Design Execution: Our design solutions spanned across various touchpoints including identity design, social media visuals, a pitch deck, and business cards.

Results:
By adopting a strategic approach and focusing on optimising audience connection, we delivered a brand that is not only unique and timeless but also deeply human and creative. The new brand identity of NAS Group now effectively captures its mission to enhance mental health through creativity.

Conclusion:
This project exemplifies our ability to merge strategic thinking with creative execution to build a brand that not only stands out in the mental health charity space but also deeply connects with its audience. We are proud to have contributed to NAS Group's mission of promoting mental well-being through creativity.

Social Media and Website:
Instagram: nas_charity
Website: nasgroup (dot) org
LinkedIn: NasConsultancy

MADEIT CREDITS

  • NAS GroupClient
  • * TeresaBrand Consultant & Creative Director
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