ABOUT

The Opportunity:
Cleveland Clinic is a global healthcare leader and the number 2 Hospital in the world according to Newsweek with hospitals in Ohio, Florida, Nevada, Toronto, London and Abu Dhabi. The Cleveland Clinic brand had never united under one global brand platform, and we set out to do just that. With patient research and insight gathering, we revealed that what patients need from their trusted healthcare partner is universal, and Cleveland Clinic has a unique way of meeting those need. With those insights as our Core Truth, we developed the Care Comes Through global campaign, that lives within the brand platform, For Every Care in the World.

Care Comes Through:
At Cleveland Clinic, care is everything. And it comes through in everything we do. It comes through in our treatments. Our research. And our breakthroughs. But our care will never stop there. It comes through in the words we put on every page. It comes through in our anywhere, anytime mindset. And our drive to make the world a healthier place.
For everyone, everywhere.
For Every Care in the World.

Results:
- First ever global brand campaign for Cleveland Clinic resulting in aligned messaging across markets and driving global brand opinion (awaiting study)
- 10 percentage point increase in aided brand awareness in the US
- Realized global marketing efficiencies - from concepts through production