ABOUT

Fifth episode of the Artisan Series stars Anca Feodor, owner and cake designer at Cookie Jar. Anca gave up a PR career to start making cakes and all sorts of delicious sweets. Last, but not least, she makes some of the best cake designs we know.

Artisan is a series of mini documentary films about craft and about the people who choose to become artisans in an increasingly technological world. Artisan is an original project by TheCell, created from the belief that no matter how technology makes our lifes easier, things created by hand have their own soul and story and they enclose a piece of the crafter's personality. Buyings such products defines us as humans.

Artisan aims to prove the need to see, feel and create products made by hand is not a thing of the past, but something which brings meaning into our lives, even today. It's a part of the legacy we inherited from previous generations, which we will pass on. Because without craft, we become mere machine operators. The objective of this series is to promote people who make things of value, to encourage a different kind of lifestyle, and to inspire those who may not have had the courage to create yet.

Created & Produced by TheCell
Director: Teodor Cucu
DoP: Alex Gâlmeanu
Edit & Color: Ionuț Popescu, Ștefan Țenovici
Producer: George Maftei
Music: Mihai Ardelean
Sound Design & Music Production: Adrian Ciuplea
Subtitles Editor: Augustin Krysta
Special thanks: Cristi Bănică