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Concepts
The well-known talent, brought to life through immersive visual storytelling and premium content activations all designed to drive emotional engagement, brand consideration and, ultimately, bookings by showing what it really means to have a harmonious balance of both exploration and restoration whilst travelling with Celebrity Cruise.

A harmonious balance of aspiration, exploration and education.
We wanted to use a well-known personality to raise desire for the new ship. To add a sense of glamour to the experience and intrigue for readers, our story concept was their perfect day on board. To fully immerse readers in the story and help them imagine what it would be like to enjoy the best spots on the Celebrity Apex we wanted to use actual drone footage of the ship. We also wanted to incorporate text overlays to fully describe the personality's experience and the ship's selling points.

Execution
For the Celebrity Cruises Apex ship, we created an immersive digital experience allowing prospective customers to virtually explore a day in the life of our celebrity talent, Myleene Klass. This innovative digital build combined drone footage and stills gallery images. Pushing the capabilities of the Webflow platform, we successfully showcased six key areas of the ship. A significant challenge was the strict time constraint and coordination required for the production: a photography team and a drone film team had only a 6-hour window to work simultaneously across the ship. This intense filming schedule had to take place during the critical changeover period, balancing guest departures with cleaning, repairs, and the arrival of new guests. We also had to manage file size limitations to ensure the scrubbable drone video and images were optimized for both desktop and mobile devices.

Results
The team are incredibly proud of the beautiful, immersive activation we created and the client is delighted by the fantastic results:

42,348 page views for the immersive ship tour.
1 minute 22 seconds average dwell time.
7,659 onward clicks to Celebrity Cruises. CTR: 0.66% = 154% vs TMG benchmark for immersive tool native traffic ads.
+17% increase in awareness of Celebrity Cruises.
+83% of recallers would seriously consider booking with Celebrity Cruises.
+91% recallers agree that Celebrity Cruises offers a wide range of enriching onboard experiences.