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How do you do justice to a series that blends the waking and dreaming worlds, when, unlike Neil Gaiman, you’re bound by the laws of reality?

That’s the challenge we faced when Netflix asked us to help them promote the launch of Neil Gaiman’s “The Sandman” in Latin America. A series which sees the ‘waking’ world thrown into chaos when The Sandman is captured and his power over our dreams is abused.

Would our audience be content with a simple trailer? No, we didn’t think so either.

So, we had to ask ourselves a fairly difficult question: how could we take the fantasy of the dreaming world, and make it reality?

The answer: AI.

Using Alexa Skills, artificial intelligence and a little ingenuity, we were able to bring The Sandman into people’s homes. And what do you do when you’ve got The Sandman sitting across the dinner table? You use his powers over your dreams to conjure up a pretty perfect night’s sleep…