Ted Art/​Creative Director/​Packaging/​Branding Designer

ABOUT

The logo and label draw inspiration from the original Domaine de Mourchon logo, which featured a traditional serif typeface. However, I decided to take a more modern and unconventional approach for the Soubois wine. By doing so, I infused the design with a fresh burst of life and added a touch of contemporary style.

Soubois wine stands as one of the estate's premium SKU's, meticulously crafted from grapes grown on the estate in Seguret, France. My vision for the label was to break away from the conventional designs seen in France and create something truly unique and authentic. I wanted the typography on the label to become the centerpiece, conveying the wine's essence with its distinct personality and charm.

MADEIT CREDITS

  • Domaine de MourchonClient
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