ABOUT

Nerv helped Ted launch their SS14 “Get in on the Act” campaign. Working together we searched the deepest digital caverns and wandered the web's deserts to find Zolted, the travelling mystic and diviner of circus fortunes. Using 750000 silver Bitcoin's (that’s where they all went) we were able to convince him to also support the campaign.
The Get in on the Act campaign was an interactive, multi-channel campaign, and invited players to discover their true circus character by answering multiple choice questions. Those who entered the quiz were given a chance to win a £2500 trip for two to Cirque du Soleil at the O2, including a three night stay in London.
The campaign was something shareable and fun, users were also able to upload their face onto the character they’ve been awarded – And it doesn’t end there – as part of Ted’s video gallery, six circus talents filmed on location at Gifford Circus were created. Users were asked to recreate these, and the first fifty who did, using #Zolted, won an exclusive Ted Baker tote bag!