ABOUT

Magazine Luiza - better known as Magalu, is a Brazilian retail giant, a retail corporation valued atUS$31.5bn, with 1,000 physical stores. Since 2019, Magalu shifted its focus away from bricks-and-mortar to focus on developing its ecommerce business and positioning itself as a super-app. Our briefing was to promote Magalu's musical instrument marketplace for the first time, helping the company to raise awareness of its online offering while driving more customers to its app(even if only out of curiosity) and encouraging them to stay locked in its ecosystem. The timing couldn't have been better: with more people looking for a hobby or activity to relax and maintain mental health during quarantine, the interest and potential of sales of musical instruments has jumped. An offering like Shopping Inside Songs meets people’s needs for an entertaining experience while creating an easy way to shop for instruments.