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MLC Evolves to MLC Studio with a Fresh Identity




Published

11th November, 2024

We are now MLC Studio! New name and logo design, the same MLC you know.

Why The Change?

Since 2017, MLC has expanded significantly from a lifestyle business to a global studio of 150. Some of our accolades include a 97% talent retention average over 5 years, a 3.45 year average talent tenure rate, becoming award-winning and collaborations with an increasing number of fantastic studios (over 1000 total completed briefs, 200 of them in 2024 alone).

MLC has grown alongside developers and artists, wholly devoted to being the best place to work for this industry’s incredible talent. This commitment has driven us to build highly productive, authentic teams that truly provide value to developers.

It was time for our brand image to better reflect our company’s growth, expertise, strengthened position in the market, and where we’re going.

Adopting “Studio” sharpens our identity and clearly reflects who we are, symbolising our unified global impact as one studio. Our growth has been driven by our incredible studio of artists and developers, so including Studio in our logo is a nod to our team! Plus, we’re embracing what some of you already call us, so we’re thrilled to make it official. The main changes include updating our logo, modernising our icon and introducing new fonts, giving us a fresher and bolder look.

“Our brand deserved an uplift to really reflect the growth we’ve had, and include what matters most – our studio! We’re people people, and our success has been built on our cultural commitment full of energy and authenticity. This is brilliantly timed with our recent Best Places To Work UK award win. With a modernised look and new logo, we’re positioned even more strongly within the industry.” – Rhianna Ford, Head of Brand

At heart, MLC remains the same. Here to partner together, armed with a team that has your back.

Looking Forward as MLC Studio

MLC’s rebrand reinforces our ongoing success and growing ecosystem of support for the games industry, with particular focus and love for indies. We truly pride ourselves on partnering with game developers in an authentic, people-centric and flexible way. It’s our team’s DNA and we know it works. We have big plans to further support developers, so you can build commercially successful games with confidence.

“MLC Studio is evolving in many ways with strengthened production pipelines, new exciting talent joining and exploring how we can support studios to build successful games beyond our art services. Our new look comes with a fresh brand strategy that aligns with some big plans we have coming up!” – Max Louis, Founder & Studio Director

We’re so excited about this change and for our fresh look as MLC Studio to unfold.

MLC Studio builds teams of talent in a structured studio environment to deliver high flexibility, efficient costs, and supercharged creative productivity. Keen to learn more about us and what magic we do? Head to our homepage.

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