Creative Retiail Awards 2019 Nomination - Best Retail Experience.
What was asked of us.
TCC were challenged to come up with an experiential campaign that would help inspire O2 customers to purchase the new Samsung Galaxy Note 9 in-store.
What we did.
With the new Galaxy Note 9 hosting an array of innovative features, we knew our main objective was to get shoppers hands-on with such a remarkable device. Across multiple phases, we created a rolling campaign that picked out Samsung’s technological advancements and created personal experiences that excited and informed.
Setting Samsung apart, the Galaxy Note 9’s innovative S pen allows users to point, pose, and click from anywhere. We used this wireless capability and combined it with the Galaxy’s revolutionary intelligent camera to create an innovative photo opportunity, controlled with a click of a pen. With confetti activated upon entering the booth, shoppers would strike poses and the Galaxy Note 9 would show off its gif-making capabilities and capture the scene. Customers were then encouraged to share their moments via their social channels and find out more about Samsung’s new device, of course.
If covering customers in confetti wasn’t enough, we continued getting shoppers hands-on with the product via bespoke point of sale units, coined ‘Innovation Stations’. Here, customers could get to grips with the device by playing exclusive versions of FortNite, creating personalised emojis, taking selfies and a whole host of other features. Content was mirrored onto screens and projectors, with Samsung’s powerful, all-day battery going the distance on a single charge.
The campaign was deemed a huge success, seeing a footfall increase at stores involved of almost 5%. One store in particular showed a footfall increase of 24.9%. Alex Palmer, Samsung’s retail channel manager, said that the campaign had “The best activation and the best execution. Totally on point.”
Production: Paul Foote Ink & TecnaUK
Photography & Videography Video2Web.