TBWA\PARIS Boulogne-Billancourt

ABOUT

Every year, the 31st of March marks the end of winter break, and hence the end of France’s emergency accommodation plans for precarious people. What is less talked about is the exclusion and social isolation that these people suffer all year round, summer and winter.
On the eve of the presidential election, the Entourage network - a community of 150,000 committed citizens - is sounding the alarm on the unprecedented crisis of fraternity in France by creating Will, the First Homeless Person of the Metaverse and spokesperson for the invisibles.
While huge investments in the virtual world are accelerating, while the metaverse is making an incursion into the presidential campaigns, and while virtual worlds are being built, social isolation has never been so strong. With Will, Entourage questions the evolution of our society, of social ties, and invites us to look after the most precarious, in real life.

AWARDS

Cannes Lions

MADEIT CREDITS

  • TBWA\PARISClient
  • Ambroise CabrySound Director
  • Benjamin MarchalExecutive Creative Director
  • ELSEPost-production
  • Faustin ClaverieExecutive Creative Director
  • Frederic JacquardExecutive Director
  • Jean-Marc PotdevinAdvertising Manager
  • Julia MontaguAccount Management
  • Lucie DeClerckAdvertising Manager
  • Matilde BorgiasAdvertising Manager
  • Morgane AlexanderArt Director
  • Sebastien SkrzypczakArt Director
  • Severine DamoliniHead of Post
  • Thomas JacquetMusic Art Director
  • Younes ChekouhHead of 3D
  • Zoe BoisselAdvertising Manager
  • TBWA\PARISAdvertising Agency
  • Cannes Lions Winners 2022

Will, first homeless in the metaverse

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