TBWA\ANG Gzira

ABOUT

Brief:

A new service offering by McDonald's; McDelivery, launched during COVID-19 restrictions.

Execution:

Inspired by the working from home scenario, surrounded by the indoors, the art direction showed branded door hangers that left the viewer craving for McDonald's without seeing the food.



Results:

The delivery service helped McDonald's keep its restaurants in Malta open throughout the pandemic and deliver feel good moments to people staying and working from home.

MADEIT CREDITS

Project featured: on 29th June 2020

McDelivery

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