TBWA
New York
ABOUT
LGBTQIA+ people looking to start or grow their families face legal discrimination, financial burdens and social bias at every step of the process. It's a struggle that Family Equality, a non-profit dedicated to supporting these families on their journey, is working to solve. Love, Lawyers and the Government presented this issue in an entertaining way by putting a new spin on a familiar parenting scenario, and used the dad's dialogue to explain the problem to audiences. They were then directed to the Family Equality website where they could learn how to become agents of change.
MADEIT CREDITS
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Family EqualityClient
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Al MerryExecutive Creative Director -
Alli WalkerCopywriter -
Anne-Camille CharpieBusiness Affairs Manager -
Asheden HillCommunications Director -
Ashley VeltreAssociate Creative Director -
Ben DaviesVice President -
Chaney HartBusiness Manager -
Chris Beresford-HillChief Creative Officer -
Chris KleinExecutive Producer -
Christina CurtisOperations Manager -
Danielle GrandersonBusiness Director -
David ThorneSenior Executive Producer -
Diane McArterPresident -
Donald TaylorProducer -
Edu GrauDirector of Photography -
Holden RascheAssociate Creative Director -
James SowdenChief Strategy Officer -
Jay WakefieldDirector of Production -
John DorisHead of Integrated Production -
Josh GordonDirector -
Kayla SredniSocial Strategist -
Lesley ParksDigital Strategy Director -
Natasha TkachSenior Producer -
Nora ChivellyBusiness Director -
Nus MadraswalaStrategy Director -
Sam CescauCreative Strategy Lead -
Sarah ArringtonSenior Art Director -
Vivian LeeSenior Motion Designer -
Will SpeckDirector -
TBWAAdvertising Agency -
FurlinedProduction Company -
D&AD -
Bruna BechelliBusiness Lead -
Nancy ReyesChief Executive Officer