TBWA
New York
ABOUT
Hollywood in Your Pocket was all about highlighting the cinema level capabilities of the new iPhone camera, showing off every new feature in a way that made creators see the possibility of the technology. A double Oscar-winning director and an Oscar-nominated cinematographer were brought in to seamlessly blend together the behind-the-scenes footage of how each scene was created, resulting in the most cinematic film ever made on an iPhone.
MADEIT CREDITS
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AppleClient
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Brent AndersonGlobal Chief Creative Officer -
Brian KimArt Director -
Greg GreenbergExecutive Creative Director -
Josh MarcyMusic Director -
Liz PfriemMusic Supervisor -
Margaret NickersonExecutive Broadcast Producer -
Matt PaternoAssociate Creative Director -
Parker AdameAssociate Creative Director -
Sam MatthewsGroup Strategy Director -
SMUGGLERProduction Company -
Stephanie SmallStrategy Director -
Tana BertinoProducer -
TBWAAdvertising Agency -
D&AD