ABOUT

PROBLEM

Abbott is the market leader in children's formula milk.
To maintain this, Abbott wanted to break away from its competitors somewhat clichéd positioning where drinking milk makes you an A+ student. 

SOLUTION

We created a campaign highlighting the key role the senses plays in a child’s development. In short, our strategy was 'sense development equals brain development.' 

We also needed to make sure this was relatable to moms. That's why the senses campaign shows moms how to step into their child's world, sharing genuine moments of discovery and development.