ABOUT

To design and visualise a community based campaign to run alongside the opening of a new Tesco Superstore in Aberystwyth (locally known as 'Aber') - a percentage of profits would be donated to local charities. The high student population warranted a series of events and activities including the local community, incentivising the students to do their weekly shop at Tesco. A branded bus was provided to ferry them to and fro. I suggested an in-aisle 'Aber-Dash'; a Tesco 'Finest' stall at the weekly Farmer's Market with barber-shop singers and a reward based shopping challenge with the grand finale being a Big Christmas Student Disco at the University with celebrity guest VJ and band. I suggested the renaming of the union bar as 'Aber Humbug' over the Christmas period and students could also win an UBER ABER taxi service for a semester. I was contracted to N2O Maidenhead.