ABOUT

Brief was to create a brand experience/PR stunt for a rebrand of Lynx mens deodorant. Our concept was that a giant can would be airlifted along the Thames by helicopter under cover of darkness and landed on the South Bank near the London Eye. It would sit there brooding held up by scaffolding as if on a launchpad surrounded by a light rig and with welding sparks and jets of steam bursting out into the darkness. At a set time during morning rush hour the stunt would activate, the rig falls away and the can would transform into a giant Lynx robot. It would then be transported downstream on a pontoon to achieve maximum publicity. N2O was the brand activation agency and it was a pitch.