ABOUT

I came up with this 'Dust to Dust' amnesty PR campaign for Knorr herbs and spices past their use-by-date. It witnesses and records the demise of Basil, Rosemary, Ginger, Anise, Oregano and Dill (to name but a few).
A New Orleans style cortege/funeral procession all in black makes its way to the cemetery. Plumed horses pulling a coach bearing a glass coffin containing an oversized Knorr pot morphs into a vibrant carnival with live music, an entourage of jazz musicians, jugglers, fire-eaters and parkour stunts acted out in key city locations. I was employed by N2O in Windsor.