ABOUT

Brief was either to give the pre-existing Flora Gold key visual a makeover or to come up with a new concept /big idea.
I designed and illustrated this Flora Gold 'rainbow' concept; the countryside scenery to be recreated using real vegetables, a selection of breads, grains, herbs and sunflower seeds and with the caption 'Discover Gold'.
Rationale: There's a pot of Gold at the end of the rainbow.
The idea was not only to produce 2d printed material but to develop an 'all-singing all dancing' animated backdrop with tractors, cows, birds, clouds, fleeting shadows, rain showers, rising mists and country sounds.
I was employed by N2O Windsor.