ABOUT

Diamond RIO was one of the first mp3 players to appear on the UK market back in 1998 and I was tasked with designing,visualising and art directing a fully integrated sales campaign.
The original Diamond RIO logo and packaging already existed but I devised this integrated version seeded with activity-laden imagery as a vehicle for the promotion. The logo structure was based upon forward movement consisting of a vibrant central dance scene (shot from above) and various other adrenaline based activities .I also came up with the headline copy - Sound Warning ] RIO can seriously damage the life-expectancy of other personal stereos.'
I was employed by Keene communications in Golden Square London W1.