ABOUT

Brief was to design and visualise an Adidas FSDU holding Adidas product (deodorants, shampoo, conditioner etc) sited in Boots Stores. I designed a giant Adidas football trainer FSDU with integral shelving and product ( representing laces) and a screen built into the tongue. To increase visibility the trainer was to be set on an astro-turfed, wedge-shaped plinth.
This was presented in 2013 and it was a pitch. The idea has now been recycled (albeit not as an FSDU) to build a giant Lego version with integral screen.
I was employed by N2O, Windsor.