ABOUT
Heimat Berlin asked us to create a fantasy forest creature to be used in both animation and print for their client Volksbanken Raiffeisenbanken.
The brief was open: the client had a few examples that they liked but no initial designs. Our illustrators began to concept the character and six weeks later, a team of seven Taylor James artists had created Stagley from concept to completion.
Stagley went through several rounds of character development with our 2D artists, then was passed to our 3D character team for modeling and sculpting--the antlers required a separate round of development. The client wanted a bright, well-groomed character, so we went with short fur with intricate, glowing veins throughout. Stagely brought his warm presence to print, online, and digital platforms.
MADEIT CREDITS
-
Volksbanken RaiffeisenbankenClient
-
Taylor James -
Daniel ChristieExecutive Producer
Back to Volksbanken Raiffeisenbanken – Stagley project
Mihaly Sipos
motion graphics, animations, visual designer, Analogue Directions
United Kingdom
Mark Kershaw
New Business Director - EMEA, Taylor James
United Kingdom
Andre Van Dyk
Creative Director, Global Vision International
South Africa
Mel Zahar
Art Director
United States
The Big A
United Kingdom
Joel Liochon
Graphic Artist & Creative, Artisan de l'image
France
Joe Bracken
Account Manager, Grammatik
United Kingdom