Taylor James New York

ABOUT

Grok Agency asked us to bring their fun and creative campaign that showcased the benefits and efficiencies of using VMware to life.

We created and produced five key visuals for the campaign completely with CGI, each with multiple scenarios that highlighted specific IT services and their virtualization infrastructure. These images focused on the healthcare, government, education, financial services, and retail sectors.

We developed an original interior style for each room, a detailed asset list for the CGI-modeled furnishings and props, and over 90 characters across all the scenarios. We were able to direct viewers attention to key actions by using strategically using controlled lighting setups, interior colors and tinted glass.

These images were designed so users could zoom in and interact with the scene, so we focused on creating detailed environments: from the toys in the children’s bedroom, right down to the plate of crumbly cookies in the teachers staff room.

The final interactive campaign was launched at multiple industry events and across online and digital media.

MADEIT CREDITS

  • VMwareClient
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